Because, now, the company has committed to releasing a sequel in Payday 3. As a result, development in Payday 2 resumed in 2019 after having already stopped. This was following the poor sales reception and launch of Overkill's attempt at making a game based on The Walking Dead franchise a couple of years ago.īecause they were never able to turn things around for that game, unlike others, the company had no choice but to go back to a franchise that proven itself already. Securing this funding is a massive win for the acting CEO and the company in general.Īs mentioned earlier, Starbreeze was close to financial ruin. This includes everything from adding new heists to weapons and even game mechanics.Īs a result of the game's success and renewed development, the Payday IP made up around 95% of Starbreeze's total sales in 2020. This prompted the developers to release more than 30 pieces of downloadable content for the game over the years. Since then, Payday 2 has continued to grow in popularity. The publisher is set to host a showcase presentation regarding key news of its upcoming titles on May 17, and many fans are wondering whether news of Payday 3 will accompany the showcase. Koch Media has founded its fifth publishing label, joining the likes of Deep Silver and Milestone. Then, just a week before it officially launched, Starbreeze confirmed that they had turned a profit on Payday 2 just from the pre-orders alone.Īs of November 2014, Payday 2, along with the first game, Payday: The Heist, had sold more than 9 million units. This is a good sign that confirms the interest in a future release of Payday 3 and lays a stable foundation for continued efforts. At the same time, the game had become too big to become digital-only.
Released in 2013, Payday 2 was the very first game that Overkill, a company under Starbreeze, had to release at retail. Luckily for the Sweden-based company, Payday 2 has been a massive hit since its release. This resulted in them coming very close to filing for insolvency. In fact, on multiple occasions, the company made bad investments and product launches. However, he inherited a company that had not had a lot of financial success over the years. PLAION runs a multi-label strategy, with fully owned publishing units, such as Deep Silver, Prime Matter, Milestone, Vertigo Games and Ravenscourt. Starbreeze CEO Tobias Sjögren took over as acting CEO in October 2020. In addition to securing funding for development and post-release content, this is big news for Payday 3 and more importantly, Starbreeze.
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